TRACE champions nontraditional modes of research and writing. One of these is transmedia storytelling.

“Pen and paper are no longer the go-to form of communication. The practice of ‘writing’ and ‘telling stories’ needs to evolve with the times.”

Professor Bambo Soyinka, 2019.

What is transmedia storytelling?

In the modern age, stories are told using a multitude of media such as art, phone and tablet screens, the internet, films, and print. Transmedia storytelling – as the name suggests – spans multiple forms of media, generating pieces such as interactive print, ambient literature, immersive soundscapes, and text-and-image installations.

Transmedia Storytelling
Transmedia Storytelling
Transmedia Storytelling
Why is transmedia storytelling important?

Stories exist in so many forms. From vlogs, to the ancient tradition of oral tales, to novels or magazine advice columns, stories help us decodify and understand events, experiences, and societies. Stories also exist in research, humanising data and translating it into a narrative which holds greater meaning than before.

Telling stories using multiple forms of media can enable stories to reach people who aren’t receptive to traditional modes, and help those who are receptive to understand them more fully. More stories can be told to more people, in more ways, leading to more understanding, more reflection, more captivation.

If you’re interested in transmedia storytelling and would like to discuss it with us, please get in touch with us on our Contact Us page.