The Story Foundry is a hybrid incubator-accelerator for researchers, writers, artists, imagineers, and other practitioners of story and storytelling across disciplines and cultures, and between academia and the wider private, cultural, and public sectors.

We seek to explore what can happen if we apply our understanding of story and the role of the storyteller to current societal challenges, such as increasing wellbeing, supporting aging populations, economic renewal, cultural recovery, evolving technologies, facilitating next generation job skills, and environmental sustainability.

In the fast evolving technological landscape, storytellers make powerful use of myth, recasting archetypal materials into new forms and modes of delivery. Therefore, the ability to tell stories from multiple perspectives and to decipher misleading stories is essential for anyone seeking to engage with complexity and change.

Recognising that the narration of stories is inextricably linked to the communication of ideas, results, and data, the Story Foundry is building a network of innovative storytellers who can understand and translate data across boundaries and cultures for wide and varied audiences.

We’re looking for people who want to excel at research and storytelling, and our goal is to support the rapid progression of projects and careers. We believe that the best research happens collaboratively outside the university space and, to this end, we will draw upon our networks, methodologies, and collaborative experience to establish successful projects and talent development initiatives working alongside partners towards mutually beneficial outcomes.

Forthcoming initiatives

With creative storytelling, cultural exchange, and technology at its heart, TRACE is pleased to announce the launch of a new set of training initiatives and accelerators. In parallel to the development of the Story Foundry, we will also launch an interdisciplinary low-residency PhD programme, with a plan to link the two initiatives together in order to offer accredited and non-accredited professional development routes.

Find out how you can be a part of this exciting new initiative:

Research focused organisations or civic bodies: find out more on the Research Collaborations page.

Business or cultural sector organisations: please go to the Business Support page.

Individuals looking for training: Find out more about our continuing professional development programmes on the Individual Training page.

Training or talent development entities: If you are a training provider and want to access our workshops for a group of people in your organisation then head to Group Support.

Alternatively, email Kayla Rose ( to arrange a conversation.